SOME OF OUR CLIENTS |
TRUCKLE CHEESEMONGERS
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A part-time business of a former cheesemonger, Maggie Bradshaw, Truckle Cheesemongers' revenue sources were mainly private catering events, sales at local business events and sales at several local markets.
Black Betty, a special Brabander goat gouda released only once a year, prompted IGNITE to propose a new B2C subscription sales model for a monthly cheese share. Launch timeline to meet the holiday gifting season was less than one week. |
IGNITE helped with pricing and sales strategy and project managed the launch. IGNITE also handled influencer relations to help spread the word to quickly build brand recognition and generate memberships.
Since its launch in November 2018, Truckle Cheesemongers nearly tripled the number of Cheese Share memberships. In October 2019, Truckle Cheesemongers opened a brick and mortar cheese counter in the Blue Bee Cider's Summit Stables, creating a direct retail outlet. |
TRUCKLE CHEESEMONGERS IGNITE COLLECTIVE TEAM
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Cheese Share Launch Strategy
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Influencer Releations
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Sarah Choi |
Sarah Choi |
VIRAGO SPIRITS
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When brothers Brad and Barry Haneberg shared eau de vie in the mountains of Germany, an idea sparked for a family business.
The Haneberg family purchased a vintage Charentais-style alembic still from France and founded Virago Spirits, a craft distillery producing rum, gin, brand and herbal liqueurs in Richmond, Virginia. |
IGNITE partnered with Big Spoon to lead Virago Spirits through its launch in November 2018, providing organization and focus though project management.
From February to September 2019, IGNITE transitioned to supporting Virago's national expansion through media buying, media relations and leading comprehensive marketing efforts. |
VIRAGO SPIRITS IGNITE COLLECTIVE TEAM
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Launch Strategy
Sarah Choi
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Interior Design
Helen Reed DesignMural
Emily Herr |
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Not only has Sarah met our expectations, she has far exceeded them by focusing on the big picture when we are mired in the weeds, critically thinking through essential next steps, creatively considering best practices and customer acquisition strategies; and, most importantly, by treating us as a relationship and not simply a client.
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- Barry Haneberg, Virago Spirits
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Inspired by history, Harry Watkins and Arvat McClaine decided to create a space on the historic Richmond Canal Walk that pays homage to the rich history of African American bateaumen who navigated the James River waterways to help build Richmond and Virginia.
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IGNITE is leading communication strategy, media relations and social media. Uniquely for this project only, IGNITE is also providing hospitality operation assistance, helping set up various elements of the restaurant's needs for the first time restaurateurs.
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BATEAU IGNITE COLLECTIVE TEAM
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Launch Strategy
Sarah ChoiMedia Relations
Sarah Choi |
Restaurant Design
Helen Reed DesignBranding & Graphic Design
Angeline Robertson |
RVA BREW CREW
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First time entrepreneur Branden Whitten saw a need in the community and a perfect bus came along to make it a reality.
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Now what? IGNITE developed a launch strategy to fit the short runway before holiday season and debuted festive brew crew bus Lola!
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THE BREW CREW IGNITE COLLECTIVE TEAM
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Launch Strategy
Sarah ChoiMedia Relations
Sarah Choi |
Branding & Graphic Design
BK+Co |
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I can honestly say that working with Sarah was the best decision I made when starting my business - I really don't know what we would have done without her! Prior to meeting Sarah, my priorities were all over the place. She helped me organize and put an actual plan together.
Sarah pulled off an incredible launch event for us that resulted in a huge media turnout. My business was featured in numerous print and online publications. Being a new entrepreneur can be extremely overwhelming at times and Sarah walked by my side navigating the launch. She throws her whole self into every project she's working on and goes above and beyond for her clients. Thank you, thank you, thank you, Sarah! |
- Branden Whitten, RVA Brew Crew
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